Imagine your in-app sales increasing by 54.6%, and that too when you have a 4x smaller budget than your competitor. Amazing right!
I came across the ‘Burn That Ad’ campaign of Burger King campaign created and developed by David SP. You had to point out your smartphone on the ads of the competitors and you will see ads burning. That is Augmented Reality. When the flames burnt away, you received a free Whopper at the nearest Burger King restaurant.
They tracked down every piece of competitors – Hoardings, Social Media Posts, Google Image Searches, and more, compiled it into a database and developed an augmented reality feature for the Burger King app that can be used to set the ads on fire.
More than 4,00,000 ads were burnt. The campaign garnered tons of organic coverage. The app was the most downloaded app on the App Store in the Food & Drink category in Brazil. The in-app sales increased by 54.6%.
Their research and technology gave them whooping results. What are your opinions?